Wednesday, December 13, 2006

Pixelotto is good but it could be better

The ideas and concepts behind Pixelotto.com are better than the Million dollar Homepage this it true, but are they good enough? The site Pixelotto.com is already bringing up a ton of questions of whether or not its actually worth advertising there. Depending on who you talk to your answer will vary greatly from what i have been reading on other blog posts.

All this talk of conversion rates and garbage traffic has me thinking of the kinds of marketers and advertisers that are out there and what they prefer to do. Mainly i have seen 2 types of marketers, some only want highly targeted traffic, that converts like mad, these types would rather have 25 visitors a month and 10 sales than 1,000 visitors a month and 12 sales. They would say to you...yeah you got more sales but my conversion rate is better, so you suck. They are simply married to a conversion rate. The other type like me, will just fire all types of traffic at a site, having both highly targeted traffic and less convention advertising like pixel ads say, or traffic exchanges. Knowing alot of the traffic will in fact wash off, but also knowing that some of that traffic will in fact stick and lead to sales. I know this because i have done it, to me sales are sales and clicks are clicks. The more places you can access me site from the better is how i feel.

Thats basically one of the reasons i chose to advertise on Pixelotto, i mean do you think i dont know that some of that traffic will wash off, of course i do. But the difference is that i dont care and i expect if some washes off...good, better to have washed off than to never have been there at all. So thats my take on traffic conversion, id rather be updating a site than looking at numbers, you can that for the birds.

Now back to Pixelotto, i think with all the time Alex had to plan it, it should have been better. Also where is this eBook he spoke of that he was supposedly making? I guess that just went out the window, but anyway with all of the ideas that the original homepage sparked youd think he might have looked into more of the copycat sites to come up with his next one, or maybe he did, i dont know.

Couple of things i think could have been added to his site Pixelotto to make it better:

1. An affiliate program - you have all these advertisers and marketers advertising on your site, why not have an affiliate program for them so it could drive in more traffic and advertisers. Or something more for advertisers as they are not in the running for $1,000,000. Shit a free gift anything..thats a lot of money at $200 a block there buddy. Maybe weekly prizes would have been better to sustain traffic.

2. More of an incentive to advertisers than blind clicks, i think the page needs to find a way to target the ads someway effectively.

3. More publicity: i only found it because i happen to goto the MillionDollar Homepage, if i hadnt went i wouldnt have known it exists.


Just my little input, but what do i know. I did buy an ad, and so far have noticed increased numbers accross the board, including revenue. The main age demographic im getting clicking on my ad is between the ages of 18 - 36, so far out of the clicks i have received about half came from players of the game and other half just from visitors on the homepage. So far its averaging about 15 - 20 clicks a day on 1 10x10 pixel ad. If that kep up for less than a year say 300 days that would be about 4500 - 6000 clicks for the year. If you were talking 10 cents a click that would cost $450 - 600 dollars if you were advertising through ppc like adwords, it would also be targeted. So that sounds about right, $200 for 4500 - 6000 untargeted visitors to your website versus $450 - $600 for targeted visitors from ppc for the year.

Seems like Alex is just selling traffic through pixels, because no one really wants the pixels they want the traffic. So what you would do now is track that traffic to figure out what converts better, then you could figure out how to get the most bang for your $. Of course thats just an example of a 1 block ad, bigger ads to lead to more traffic, remember i only have a 1 block ad, 100 pixels.

So after seeing it like that, i will be satisfied with my purchase and am so far, Alex has now $136,300 in the prize pool, which means he actually sold 2x that amount. Im gonna buy more, just waiting a week. Well see.

Thats all for now, if i forgot anything i wanted to say i will say it later. Oh yeah i almost forgot, if you have read this thanks, you can get $20 in free clicks from bidvertiser simply visit tenthousandblocks.com/bonus.php and follow the link.

Late

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